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    <title>Feed MRSS-S patrocinio_deportivo_a</title>
    <description>Feed MRSS-S patrocinio_deportivo_a, en.as.com</description>
    <language>en</language>
    <link>https://en.as.com</link>
    <lastBuildDate>Mon, 16 Mar 2026 16:08:59 GMT</lastBuildDate>
    <item>
      <guid isPermaLink="true">https://en.as.com/mlb/the-ohtani-effect-how-one-superstar-is-reshaping-the-dodgers-entire-economy-f202603-n/</guid>
      <title>The Ohtani effect: how one superstar is reshaping the Dodgers’ entire economy</title>
      <pubDate>Mon, 16 Mar 2026 16:08:59 GMT</pubDate>
      <link>https://en.as.com/mlb/the-ohtani-effect-how-one-superstar-is-reshaping-the-dodgers-entire-economy-f202603-n/</link>
      <dc:creator>Ariel Velázquez</dc:creator>
      <dcterms:alternative>Japanese brand Uniqlo arrives at Dodger Stadium to mark a franchise milestone for the first time in 64 years.</dcterms:alternative>
      <description>Japanese brand Uniqlo arrives at Dodger Stadium to mark a franchise milestone for the first time in 64 years.</description>
      <category>Shohei Ohtani</category>
      <category>Los Ángeles Dodgers</category>
      <category>Baseball</category>
      <category>Béisbol</category>
      <category>Patrocinio deportivo</category>
      <category>Patrocinadores</category>
      <category>Uniqlo</category>
      <media:content url="https://img.asmedia.epimg.net/resizer/v2/PF2IWPGQTZOS7GWBMAOMHI35ZM.jpg?auth=38b837372028cb668bb9ae3e71acfaccee3cbe9076b7f07311c3b567d11e2317" type="image/jpeg" medium="image">
        <media:credit>Kirby Lee (IMAGN IMAGES via Reuters Connect)</media:credit>
        <media:title>The Ohtani effect: how one superstar is reshaping the Dodgers’ entire economy</media:title>
        <media:text>Japanese brand Uniqlo arrives at Dodger Stadium to mark a franchise milestone for the first time in 64 years.</media:text>
        <media:description>Japanese brand Uniqlo arrives at Dodger Stadium to mark a franchise milestone for the first time in 64 years.</media:description>
      </media:content>
      <content:encoded>&lt;img src="https://img.asmedia.epimg.net/resizer/v2/PF2IWPGQTZOS7GWBMAOMHI35ZM.jpg?auth=38b837372028cb668bb9ae3e71acfaccee3cbe9076b7f07311c3b567d11e2317" width="8640" height="5760" alt="Japanese brand Uniqlo arrives at Dodger Stadium to mark a franchise milestone for the first time in 64 years."&gt;&lt;/img&gt;&lt;p&gt;&lt;b&gt;When fans walk into Dodger Stadium&lt;/b&gt; &lt;b&gt;on March 26 for Opening Day&lt;/b&gt; — and to keep the World Series repeat celebration rolling — they’ll see exactly what they expect from a team built to dominate modern baseball..&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/mlb/the-ohtani-effect-how-one-superstar-is-reshaping-the-dodgers-entire-economy-f202603-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;&lt;img src="https://img.asmedia.epimg.net/resizer/v2/YDC2PSJG4VNNDK2PVVKTFBQXHE.jpg?auth=e6a28436da03ea281d73052b36b003e517e8a276936339d178e92a91c4625d9a" width="7843" height="5229" alt="Dodger Stadium is one of the oldest stadiums in MLB and the one with the largest capacity."&gt;&lt;/img&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/another-huge-financial-boost-coming-to-chelsea-after-club-world-cup-triumph-n/</guid>
      <title>Another huge financial boost coming to Chelsea after Club World Cup triumph</title>
      <pubDate>Sat, 19 Jul 2025 00:00:42 GMT</pubDate>
      <link>https://en.as.com/soccer/another-huge-financial-boost-coming-to-chelsea-after-club-world-cup-triumph-n/</link>
      <dc:creator>AS USA</dc:creator>
      <dcterms:alternative>The Premier League side are said to be closing in on a front-of-shirt sponsorship deal off the back of their success in the US this summer.</dcterms:alternative>
      <description>The Premier League side are said to be closing in on a front-of-shirt sponsorship deal off the back of their success in the US this summer.</description>
      <category>Mundial Clubes</category>
      <category>Chelsea FC</category>
      <category>Patrocinadores</category>
      <category>Patrocinio deportivo</category>
      <category>Fútbol</category>
      <media:content url="https://img.asmedia.epimg.net/resizer/v2/TPCGU3MXWVIVLOK67TJ65YXIYI.jpg?auth=9bc48c57c3e5deb4f72bb1a910f4b15464d4e89e0a2b429606218eae99db48ab" type="image/jpeg" medium="image">
        <media:credit>MICHAEL REAVES (Getty Images via AFP)</media:credit>
        <media:title>Another huge financial boost coming to Chelsea after Club World Cup triumph</media:title>
        <media:text>The Premier League side are said to be closing in on a front-of-shirt sponsorship deal off the back of their success in the US this summer.</media:text>
        <media:description>The Premier League side are said to be closing in on a front-of-shirt sponsorship deal off the back of their success in the US this summer.</media:description>
      </media:content>
      <content:encoded>&lt;img src="https://img.asmedia.epimg.net/resizer/v2/TPCGU3MXWVIVLOK67TJ65YXIYI.jpg?auth=9bc48c57c3e5deb4f72bb1a910f4b15464d4e89e0a2b429606218eae99db48ab" width="3640" height="2427" alt="The Premier League side are said to be closing in on a front-of-shirt sponsorship deal off the back of their success in the US this summer."&gt;&lt;/img&gt;&lt;p&gt;After a difficult spell over winter, &lt;b&gt;Chelsea &lt;/b&gt;have emerged as one of the great winners of the 2024/25 season. They lifted the Europa Conference League, qualified for the Champions League and became the inaugural winners of the new-look &lt;b&gt;Club World Cup&lt;/b&gt;. &lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/another-huge-financial-boost-coming-to-chelsea-after-club-world-cup-triumph-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/ncaa/what-is-drew-allars-nil-value-the-penn-state-qbs-endorsement-deals-n/</guid>
      <title>What is Drew Allar’s NIL value? The Penn State QB’s endorsement deals</title>
      <pubDate>Thu, 09 Jan 2025 14:27:12 GMT</pubDate>
      <link>https://en.as.com/ncaa/what-is-drew-allars-nil-value-the-penn-state-qbs-endorsement-deals-n/</link>
      <dc:creator>William Gittins</dc:creator>
      <dcterms:alternative>The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from sponsorship deals.</dcterms:alternative>
      <description>The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from sponsorship deals.</description>
      <category>NCAA</category>
      <category>Fútbol americano universitario</category>
      <category>Fútbol americano</category>
      <category>Patrocinio deportivo</category>
      <media:content url="https://img.asmedia.epimg.net/resizer/v2/IXHSR7VPG6375CMHI6OWSPANJY.jpg?auth=8402bb4955f876cf149f94516b58e5f702b201eecaee374d5d8eecaba0677e99" type="image/jpeg" medium="image">
        <media:credit>Matt Krohn (Reuters)</media:credit>
        <media:title>What is Drew Allar’s NIL value? The Penn State QB’s endorsement deals</media:title>
        <media:text>The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from sponsorship deals.</media:text>
        <media:description>The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from sponsorship deals.</media:description>
      </media:content>
      <content:encoded>&lt;p&gt;Quarterback &lt;b&gt;Drew Allar&lt;/b&gt; will lead &lt;b&gt;Penn State&lt;/b&gt; into the &lt;a href="https://en.as.com/ncaa/when-is-notre-dame-vs-penn-state-how-to-watch-on-tv-stream-online-orange-bowl-n/" rel="" title="https://en.as.com/ncaa/when-is-notre-dame-vs-penn-state-how-to-watch-on-tv-stream-online-orange-bowl-n/"&gt;Orange Bowl&lt;/a&gt; against Notre Dame on Thursday, knowing that his team is one win away from a national title game. &lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/ncaa/what-is-drew-allars-nil-value-the-penn-state-qbs-endorsement-deals-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/barcelonas-18-billion-nike-deal-goes-to-a-vote-n/</guid>
      <title>Barcelona’s $1.8 billion Nike deal goes to a vote</title>
      <pubDate>Fri, 20 Dec 2024 17:51:35 GMT</pubDate>
      <link>https://en.as.com/soccer/barcelonas-18-billion-nike-deal-goes-to-a-vote-n/</link>
      <dc:creator>William Gittins</dc:creator>
      <dcterms:alternative>The LaLiga giants are poised to sign a world record sponsorship agreement but it still needs one final seal of approval.</dcterms:alternative>
      <description>The LaLiga giants are poised to sign a world record sponsorship agreement but it still needs one final seal of approval.</description>
      <category>FC Barcelona</category>
      <category>Nike</category>
      <category>Fútbol</category>
      <category>Patrocinio deportivo</category>
      <category>Deportes</category>
      <media:content url="https://img.asmedia.epimg.net/resizer/v2/NGDMBICARRPO6S3NRFFA74GUYU.jpg?auth=f1df912238eabae1957b4a0daa9279377062fb4fa8d6e5d20a32760a3150e78e" type="image/jpeg" medium="image">
        <media:credit>Visionhaus (DiarioAS)</media:credit>
        <media:title>Barcelona’s $1.8 billion Nike deal goes to a vote</media:title>
        <media:text>The LaLiga giants are poised to sign a world record sponsorship agreement but it still needs one final seal of approval.</media:text>
        <media:description>The LaLiga giants are poised to sign a world record sponsorship agreement but it still needs one final seal of approval.</media:description>
      </media:content>
      <content:encoded>&lt;img src="https://img.asmedia.epimg.net/resizer/v2/NGDMBICARRPO6S3NRFFA74GUYU.jpg?auth=f1df912238eabae1957b4a0daa9279377062fb4fa8d6e5d20a32760a3150e78e" width="1920" height="1080" alt="The LaLiga giants are poised to sign a world record sponsorship agreement but it still needs one final seal of approval."&gt;&lt;/img&gt;&lt;p&gt;&lt;b&gt;Barcelona &lt;/b&gt;are on the brink of signing a mammoth sponsorship deal with &lt;b&gt;Nike&lt;/b&gt;, extending one of the most iconic brand partnerships in soccer. &lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/barcelonas-18-billion-nike-deal-goes-to-a-vote-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/why-dont-chelsea-have-a-sponsor-on-the-front-of-their-jersey-n/</guid>
      <title>Why don’t Chelsea have a sponsor on the front of their jersey? </title>
      <pubDate>Sun, 01 Dec 2024 12:10:42 GMT</pubDate>
      <link>https://en.as.com/soccer/why-dont-chelsea-have-a-sponsor-on-the-front-of-their-jersey-n/</link>
      <dc:creator>William Gittins,Roddy Cons</dc:creator>
      <dcterms:alternative>Chelsea, who host Aston Villa in the Premier League on Sunday, are one of few professional teams without a main sponsor on their shirts. </dcterms:alternative>
      <description>Chelsea, who host Aston Villa in the Premier League on Sunday, are one of few professional teams without a main sponsor on their shirts. </description>
      <category>Chelsea FC</category>
      <category>Premier League</category>
      <category>Patrocinio deportivo</category>
      <category>Aston Villa</category>
      <media:content url="https://img.asmedia.epimg.net/resizer/v2/PDIC4RC73MQ5B63I6TQEQN3Z4E.jpg?auth=412256bd7fd8fd58ccec39752debc1d18de746c66e172502c052c0f84619db4f" type="image/jpeg" medium="image">
        <media:credit>THOMAS KIENZLE (AFP)</media:credit>
        <media:title>Why don’t Chelsea have a sponsor on the front of their jersey? </media:title>
        <media:text>Chelsea, who host Aston Villa in the Premier League on Sunday, are one of few professional teams without a main sponsor on their shirts. </media:text>
        <media:description>Chelsea, who host Aston Villa in the Premier League on Sunday, are one of few professional teams without a main sponsor on their shirts. </media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/liverpool-vs-manchester-city-team-news-for-massive-anfield-clash-n/" title="Liverpool vs Manchester City: team news for massive Anfield clash" rel="related">
        <media:thumbnail url="https://img.asmedia.epimg.net/resizer/v2/N6ZNFNLMEFC6VHNNQQCT2LH2JE?auth=e448188c0c59c9b0bd5b2205a69c52223f0f111e03afdaf709755a7ab37e3c14" height="971" width="1294"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/real-madrids-2025-fifa-club-world-cup-opponents-confirmed-n/" title="Real Madrid’s 2025 FIFA Club World Cup opponents confirmed" rel="related">
        <media:thumbnail url="https://img.asmedia.epimg.net/resizer/v2/7CNY5V3PX5CTPCOL62WLSXI33I.png?auth=76395a2fbf1f05d744cd17ae5c2b042418dfca5f59284fce3e4b188563e6ca32" height="879" width="1596"/>
      </atom:link>
      <content:encoded>&lt;p&gt;For the second year in succession, &lt;a href="https://en.as.com/news/chelsea-fc/" target="_self" rel="" title="https://en.as.com/news/chelsea-fc/"&gt;&lt;b&gt;Chelsea&lt;/b&gt;&lt;/a&gt;&lt;b&gt; have started the season without a main sponsor on the front of their jerseys&lt;/b&gt;, something of a rarity in the world of professional soccer. &lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/why-dont-chelsea-have-a-sponsor-on-the-front-of-their-jersey-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/manchester-city-land-first-blow-in-legal-wrangle-with-the-premier-league-n/</guid>
      <title>Manchester City land first blow in legal wrangle with the Premier League</title>
      <pubDate>Thu, 26 Sep 2024 16:15:20 GMT</pubDate>
      <link>https://en.as.com/soccer/manchester-city-land-first-blow-in-legal-wrangle-with-the-premier-league-n/</link>
      <dc:creator>Pablo Montaño,Andy Hall</dc:creator>
      <dcterms:alternative>Manchester City appear to have secured a potentially significant victory in their legal battle against the Premier League, according to reports in England.</dcterms:alternative>
      <description>Manchester City appear to have secured a potentially significant victory in their legal battle against the Premier League, according to reports in England.</description>
      <category>Manchester City</category>
      <category>Premier League</category>
      <category>Pep Guardiola</category>
      <category>Juego Limpio Financiero</category>
      <category>Financiación deportiva</category>
      <category>Tribunales</category>
      <category>Comercio</category>
      <category>Patrocinio deportivo</category>
      <media:content url="https://img.asmedia.epimg.net/resizer/v2/DVOKHHZA5BECFM225DMRB732WU.jpg?auth=e5c2b5483c3fa422d92fc4d0734c53285bbfee99d0e71c936bed59d31c11061f" type="image/jpeg" medium="image">
        <media:title>Manchester City land first blow in legal wrangle with the Premier League</media:title>
        <media:text>Manchester City appear to have secured a potentially significant victory in their legal battle against the Premier League, according to reports in England.</media:text>
        <media:description>Manchester City appear to have secured a potentially significant victory in their legal battle against the Premier League, according to reports in England.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/manchester-city-could-face-champions-league-ban-due-to-financial-case-n/" title="Manchester City could face Champions League ban due to financial case" rel="related">
        <media:thumbnail url="https://img.asmedia.epimg.net/resizer/v2/LK6SH66ITZT7WYJE7STWWUS7GY.jpg?auth=e5cbccef92f72e2d1f3d2d9891c042b0d8ae957cad64aae6215e4ef48a35c6ba" height="4456" width="6684"/>
      </atom:link>
      <content:encoded>&lt;img src="https://img.asmedia.epimg.net/resizer/v2/DVOKHHZA5BECFM225DMRB732WU.jpg?auth=e5c2b5483c3fa422d92fc4d0734c53285bbfee99d0e71c936bed59d31c11061f" width="1080" height="1080" alt="Manchester City appear to have secured a potentially significant victory in their legal battle against the Premier League, according to reports in England."&gt;&lt;/img&gt;&lt;p&gt;In the legal battle between &lt;b&gt;Manchester City and the Premier League&lt;/b&gt;, in which the English champions face&lt;b&gt; &lt;/b&gt;more than &lt;b&gt;130 charges for financial irregularities&lt;/b&gt;, the Mancunian team is also playing its cards, and the first hand has been taken by Pep Guardiola’s team. &lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/manchester-city-land-first-blow-in-legal-wrangle-with-the-premier-league-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/nfl/how-much-money-has-caleb-williams-made-in-nil-endorsements-n/</guid>
      <title>How much money has Caleb Williams made in NIL endorsements?</title>
      <pubDate>Thu, 25 Apr 2024 08:14:26 GMT</pubDate>
      <link>https://en.as.com/nfl/how-much-money-has-caleb-williams-made-in-nil-endorsements-n/</link>
      <dc:creator>Svetozar Pavlović</dc:creator>
      <dcterms:alternative>Find out how much Caleb Williams earned while at USC and what this means for the future of college football NIL(name, image and likeness) contracts.</dcterms:alternative>
      <description>Find out how much Caleb Williams earned while at USC and what this means for the future of college football NIL(name, image and likeness) contracts.</description>
      <category>NFL</category>
      <category>NFL Draft</category>
      <category>Jugadores fútbol americano</category>
      <category>Contratos deportivos</category>
      <category>Patrocinio deportivo</category>
      <media:content url="https://img.asmedia.epimg.net/resizer/n4Pc-W3LBeP08BvqelkxIv6Qmlk=/arc-photo-diarioas/eu-central-1-prod/public/NF7IMN5ZCHLACRCXRSKK6FIIJE.jpg" type="image/jpeg" medium="image">
        <media:credit>SEAN M. HAFFEY (AFP)</media:credit>
        <media:title>How much money has Caleb Williams made in NIL endorsements?</media:title>
        <media:text>Caleb Williams #13 of the USC Trojans.</media:text>
        <media:description>Caleb Williams #13 of the USC Trojans.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/nfl/2024-nfl-draft-malik-nabers-player-profile-height-weight-college-stats-and-highlights-n/" title="2024 NFL Draft: Malik Nabers player profile | Height, weight, college stats and highlights" rel="related">
        <media:thumbnail url="https://img.asmedia.epimg.net/resizer/DR9f8PTvbB4AGb59_-b7S9vyNV4=/arc-photo-diarioas/eu-central-1-prod/public/TEFDISPSOYXI2FG6PVKADJHACQ.jpg" height="5334" width="8001"/>
      </atom:link>
      <atom:link href="https://en.as.com/nfl/2024-nfl-draft-marvin-harrison-jr-player-profile-height-weight-college-stats-and-highlights-n/" title="2024 NFL Draft: Marvin Harrison Jr. player profile | Height, weight, college stats and highlights" rel="related">
        <media:thumbnail url="https://img.asmedia.epimg.net/resizer/Q1CqLmnlA6wSdKgKBhpbqgPjKs4=/arc-photo-diarioas/eu-central-1-prod/public/YLG2M5FOQY262WZR6FWVCFYQ4M.jpg" height="5334" width="8001"/>
      </atom:link>
      <content:encoded>&lt;p&gt;&lt;a href="https://en.as.com/nfl/nfl-draft-2024-live-online-first-round-picks-teams-players-and-big-board-updates-n/"&gt;NFL Draft 2024 live online: First-round picks, teams, players and big board updates&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/nfl/how-much-money-has-caleb-williams-made-in-nil-endorsements-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/50-cent-to-sponsor-under-14s-girls-soccer-team-in-wales-n/</guid>
      <title>50 Cent to sponsor Under-14s girls soccer team in Wales</title>
      <pubDate>Mon, 09 Oct 2023 14:57:21 GMT</pubDate>
      <link>https://en.as.com/soccer/50-cent-to-sponsor-under-14s-girls-soccer-team-in-wales-n/</link>
      <dc:creator>William Gittins</dc:creator>
      <dcterms:alternative>The New York-born rapper’s name will be found on the jerseys and tracksuits of Cardiff-based junior team AFC Rumney.</dcterms:alternative>
      <description>The New York-born rapper’s name will be found on the jerseys and tracksuits of Cardiff-based junior team AFC Rumney.</description>
      <category>Fútbol</category>
      <category>Patrocinio deportivo</category>
      <category>Patrocinadores</category>
      <category>50 Cent</category>
      <category>Música</category>
      <media:content url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/6UBB75ANJRB3MAO7ZBSPIEOA7I.jpg" type="image/jpeg" medium="image">
        <media:credit>BERTRAND LANGLOIS (AFP)</media:credit>
        <media:title>50 Cent to sponsor Under-14s girls soccer team in Wales</media:title>
        <media:text>The New York-born rapper’s name will be found on the jerseys and tracksuits of Cardiff-based junior team AFC Rumney.</media:text>
        <media:description>The New York-born rapper’s name will be found on the jerseys and tracksuits of Cardiff-based junior team AFC Rumney.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/who-is-the-mls-top-scorer-denis-bouanga-leads-the-race-for-golden-boot-n/" title="Who is the MLS top scorer? Denis Bouanga leads the race for Golden Boot" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/O2Y7QYOTQ7X2U74ZBKI627XMLM.jpg" height="5334" width="8001"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/fc-barcelona-midfielder-gavi-very-frustrating-says-laliga-opponent-gumbau-n/" title="FC Barcelona midfielder Gavi “very frustrating”, says LaLiga opponent Gumbau" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/F6K33EIU4KZJS4G47MO2PEWUHY.jpg" height="3269" width="4903"/>
      </atom:link>
      <content:encoded>&lt;p&gt;&lt;b&gt;50 Cent&lt;/b&gt; follows Wrexham AFC owners Ryan Reynolds and Rob McElhenney with his own investment in Welsh soccer, although the rapper has started off at a more local level.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/50-cent-to-sponsor-under-14s-girls-soccer-team-in-wales-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/how-much-does-mls-make-from-sponsors-nfl-and-nba-lead-on-revenue-n/</guid>
      <title>How much does MLS make from sponsors? NFL and NBA lead on revenue</title>
      <pubDate>Wed, 13 Sep 2023 16:40:26 GMT</pubDate>
      <link>https://en.as.com/soccer/how-much-does-mls-make-from-sponsors-nfl-and-nba-lead-on-revenue-n/</link>
      <dc:creator>William Gittins</dc:creator>
      <dcterms:alternative>American soccer’s top division is close to overtaking NHL on sponsorship revenue and has been boosted further by Lionel Messi’s arrival.</dcterms:alternative>
      <description>American soccer’s top division is close to overtaking NHL on sponsorship revenue and has been boosted further by Lionel Messi’s arrival.</description>
      <category>MLS</category>
      <category>NFL</category>
      <category>Lionel Messi</category>
      <category>Fútbol</category>
      <category>Patrocinio deportivo</category>
      <media:content url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/5NZSLJVXWOMF2ORK7CXYU2NTZY.jpg" type="image/jpeg" medium="image">
        <media:credit>Kirby Lee (Reuters)</media:credit>
        <media:title>How much does MLS make from sponsors? NFL and NBA lead on revenue</media:title>
        <media:text>American soccer’s top division is close to overtaking NHL on sponsorship revenue and has been boosted further by Lionel Messi's arrival.</media:text>
        <media:description>American soccer’s top division is close to overtaking NHL on sponsorship revenue and has been boosted further by Lionel Messi's arrival.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/inter-miami-sign-santiago-morales-son-of-assistant-coach-javier-n/" title="Inter Miami sign Santiago Morales, son of assistant coach Javier" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/7VIMD7GA2NGPHGJDCV5RL4XZRQ.jpeg" height="800" width="1200"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/will-lionel-messi-be-fit-to-play-for-inter-miami-in-their-next-mls-game-against-atlanta-united-n/" title="Will Lionel Messi be fit to play for Inter Miami in their next MLS game against Atlanta United?" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/7YZHSSSSMIF3ATQMNVOPAHPZOQ.jpg" height="2958" width="4437"/>
      </atom:link>
      <content:encoded>&lt;p&gt;&lt;b&gt;MLS is closing the financial gap on the other major American sports leagues, even before the arrival of Lionel Messi is analysed. &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/how-much-does-mls-make-from-sponsors-nfl-and-nba-lead-on-revenue-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;&lt;img src="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/NXGP7BJGBBHNTFPFN6WKEGZF7Y.jpg" width="4096" height="2304" alt="Apple have utilised Lionel Messi immense pull to advertise the Season Pass."&gt;&lt;/img&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/why-dont-chelsea-have-a-shirt-sponsor-n/</guid>
      <title>Why don’t Chelsea have a shirt sponsor?</title>
      <pubDate>Fri, 11 Aug 2023 17:28:30 GMT</pubDate>
      <link>https://en.as.com/soccer/why-dont-chelsea-have-a-shirt-sponsor-n/</link>
      <dc:creator>William Gittins</dc:creator>
      <dcterms:alternative>Mauricio Pochettino’s team will be wearing kits without a front-of-shirt sponsor when they face Liverpool on Sunday.</dcterms:alternative>
      <description>Mauricio Pochettino’s team will be wearing kits without a front-of-shirt sponsor when they face Liverpool on Sunday.</description>
      <category>Chelsea FC</category>
      <category>Premier League</category>
      <category>Mauricio Pochettino Trossero</category>
      <category>Liverpool FC</category>
      <category>Patrocinio deportivo</category>
      <media:content url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/FPS3RORA3WQR7XRCNHHKK25WZ4.jpg" type="image/jpeg" medium="image">
        <media:credit>Jon Durr (Reuters)</media:credit>
        <media:title>Why don’t Chelsea have a shirt sponsor?</media:title>
        <media:text>Mauricio Pochettino’s team will be wearing kits without a front-of-shirt sponsor when they face Liverpool on Sunday.</media:text>
        <media:description>Mauricio Pochettino’s team will be wearing kits without a front-of-shirt sponsor when they face Liverpool on Sunday.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/what-are-the-opening-weekend-fixtures-in-the-new-premier-league-season-n/" title="What are the opening weekend fixtures in the new Premier League season? " rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/L3XGW56NYB2SIMMSCOPZAAPZ4I.jpg" height="3416" width="5200"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/why-has-usmnt-captain-tyler-adams-transfer-to-premier-league-club-chelsea-fallen-through-n/" title="Why has USMNT captain Tyler Adams’ transfer to Premier League club Chelsea fallen through?" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/ILQRDNV2UQNYCWFHPY4S3M4ZNQ.jpg" height="2513" width="3293"/>
      </atom:link>
      <content:encoded>&lt;p&gt;&lt;b&gt;Chelsea&lt;/b&gt; have gone through a period of upheaval under the ownership of &lt;b&gt;Todd Boehly &lt;/b&gt;and &lt;b&gt;Clearlake Capital. &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/why-dont-chelsea-have-a-shirt-sponsor-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/chelsea-new-kit-202324-why-dont-chelsea-have-a-sponsor-n/</guid>
      <title>Chelsea new kit 2023/24: why don’t Chelsea have a sponsor?</title>
      <pubDate>Mon, 10 Jul 2023 11:11:24 GMT</pubDate>
      <link>https://en.as.com/soccer/chelsea-new-kit-202324-why-dont-chelsea-have-a-sponsor-n/</link>
      <dc:creator>William Gittins</dc:creator>
      <dcterms:alternative>The Premier League side have unveiled their shirt for the upcoming season, but the front is bare after an issue with the club’s sponsorship.</dcterms:alternative>
      <description>The Premier League side have unveiled their shirt for the upcoming season, but the front is bare after an issue with the club’s sponsorship.</description>
      <category>Chelsea FC</category>
      <category>Premier League</category>
      <category>Camisetas</category>
      <category>Patrocinio deportivo</category>
      <category>Nike</category>
      <media:content url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/X6NWTF73CNGMDMUDGDOSE56GS4.jpg" type="image/jpeg" medium="image">
        <media:credit>Steve Bardens - UEFA (UEFA via Getty Images)</media:credit>
        <media:title>Chelsea new kit 2023/24: why don’t Chelsea have a sponsor?</media:title>
        <media:text>The Premier League side have unveiled their shirt for the upcoming season, but the front is bare after an issue with the club’s sponsorship.</media:text>
        <media:description>The Premier League side have unveiled their shirt for the upcoming season, but the front is bare after an issue with the club’s sponsorship.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/its-time-for-mbappe-to-leave-psg-n/" title="“It’s time for Mbappé to leave PSG”" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/YM3ZGEONNZXUXGEXSHKOYCRY6I.jpg" height="2193" width="3000"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/how-real-madrid-changed-the-transfer-strategy-and-balanced-the-books-n/" title="How Real Madrid changed the transfer strategy and balanced the books" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/KUADEQCWWNGJFHRXWUBJR74RQ4.png" height="720" width="1280"/>
      </atom:link>
      <content:encoded>&lt;img src="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/X6NWTF73CNGMDMUDGDOSE56GS4.jpg" width="1350" height="964" alt="The Premier League side have unveiled their shirt for the upcoming season, but the front is bare after an issue with the club’s sponsorship."&gt;&lt;/img&gt;&lt;p&gt;&lt;b&gt;Chelsea &lt;/b&gt;unveiled their 2023/24 home kit on Monday, despite missing one crucial element from the new shirt.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/chelsea-new-kit-202324-why-dont-chelsea-have-a-sponsor-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/chelseas-paramount-plus-sponsorship-deal-blocked-by-premier-league-who-will-be-their-shirt-sponsor-next-season-n/</guid>
      <title>Chelsea’s Paramount Plus sponsorship deal blocked by Premier League: who will be their shirt sponsor next season?</title>
      <pubDate>Tue, 20 Jun 2023 15:47:46 GMT</pubDate>
      <link>https://en.as.com/soccer/chelseas-paramount-plus-sponsorship-deal-blocked-by-premier-league-who-will-be-their-shirt-sponsor-next-season-n/</link>
      <dc:creator>William Gittins</dc:creator>
      <dcterms:alternative>A new company will be adorning the shirts at Stamford Bridge for 2023/24, but there are concerns about the crypto-gambling firm poised to replace Three.</dcterms:alternative>
      <description>A new company will be adorning the shirts at Stamford Bridge for 2023/24, but there are concerns about the crypto-gambling firm poised to replace Three.</description>
      <category>Chelsea FC</category>
      <category>Paramount</category>
      <category>Premier League</category>
      <category>Patrocinios</category>
      <category>Patrocinio deportivo</category>
      <media:content url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/TZ6SCOYY47CGTPCLWRMJHW67YQ.jpg" type="image/jpeg" medium="image">
        <media:credit>CARL RECINE (Reuters)</media:credit>
        <media:title>Chelsea’s Paramount Plus sponsorship deal blocked by Premier League: who will be their shirt sponsor next season?</media:title>
        <media:text>A new company will be adorning the shirts at Stamford Bridge for 2023/24, but there are concerns about the crypto-gambling firm poised to replace Three.</media:text>
        <media:description>A new company will be adorning the shirts at Stamford Bridge for 2023/24, but there are concerns about the crypto-gambling firm poised to replace Three.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/rafa-benitez-poised-to-take-over-at-celta-vigo-n/" title="Rafa Benítez poised to take over at Celta Vigo" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/JRRAUWPMJI5XY34NHY7PLKG6VA.jpg" height="3648" width="5472"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/who-is-joselu-real-madrids-new-striker-n/" title="Who is Joselu, Real Madrid’s new striker?" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/YZGQI6HA6ZGUJNCRZ7CRKC5S5Y.jpg" height="675" width="1200"/>
      </atom:link>
      <content:encoded>&lt;p&gt;&lt;b&gt;Chelsea’s proposed shirt sponsorship deal with Paramount Plus has been refused by the Premier League due to concerns that it could upset the league’s broadcast partners.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/chelseas-paramount-plus-sponsorship-deal-blocked-by-premier-league-who-will-be-their-shirt-sponsor-next-season-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/how-the-vinicius-case-impacted-valencias-finances-n/</guid>
      <title>How the Vinicius case impacted Valencia’s finances</title>
      <pubDate>Fri, 16 Jun 2023 12:13:40 GMT</pubDate>
      <link>https://en.as.com/soccer/how-the-vinicius-case-impacted-valencias-finances-n/</link>
      <dc:creator>Conrado Valle</dc:creator>
      <dcterms:alternative>Cazoo took advantage of the Competition ruling to break their sponsorship contract for an amount less than the one which they had signed.</dcterms:alternative>
      <description>Cazoo took advantage of the Competition ruling to break their sponsorship contract for an amount less than the one which they had signed.</description>
      <category>Valencia CF</category>
      <category>Vinícius Júnior</category>
      <category>Racismo en el deporte</category>
      <category>Patrocinio deportivo</category>
      <category>Contratos</category>
      <media:content url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/CPUTYWOGFZCX7NNNOZAQ2DPEVI.jpg" type="image/jpeg" medium="image">
        <media:credit>MATEO VILLALBA (Getty Images)</media:credit>
        <media:title>How the Vinicius case impacted Valencia’s finances</media:title>
        <media:text>Cazoo took advantage of the Competition ruling to break their sponsorship contract for an amount less than the one which they had signed.</media:text>
        <media:description>Cazoo took advantage of the Competition ruling to break their sponsorship contract for an amount less than the one which they had signed.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/fifa-president-gianni-infantino-asks-real-madrid-forward-vinicius-junior-to-head-anti-racism-task-force-n/" title="FIFA president Gianni Infantino asks Real Madrid forward Vinicius Júnior to head anti-racism task force" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/4B2PMSNVJ7DR7ZJMABG7YXUEK4.jpg" height="2213" width="3320"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/real-madrid-attacker-vinicius-junior-to-star-in-netflix-documentary-when-will-it-be-released-n/" title="Real Madrid attacker Vinicius Júnior to star in Netflix documentary: when will it be released?" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/OY6QA55A4FZ2N7CCUSXOVC3JLA.jpg" height="3746" width="5746"/>
      </atom:link>
      <content:encoded>&lt;img src="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/CPUTYWOGFZCX7NNNOZAQ2DPEVI.jpg" width="5877" height="3918" alt="Cazoo took advantage of the Competition ruling to break their sponsorship contract for an amount less than the one which they had signed."&gt;&lt;/img&gt;&lt;p&gt;&lt;b&gt;The Vinicius case continues to have an impact at Valencia. &lt;/b&gt;Even though the club &lt;b&gt;acted swiftly and forcefully&lt;/b&gt; to identify and deal with the fan that the Real Madrid striker pointed out as well as two other spectators who hurled racial insults, the damage to Valencia’s reputation is immeasurable - and then they is also the economic losses. &lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/how-the-vinicius-case-impacted-valencias-finances-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/soccer/how-much-money-does-manchester-city-coach-pep-guardiola-make-salary-and-contract-details-n/</guid>
      <title>How much money does Manchester City coach Pep Guardiola make? Salary and contract details</title>
      <pubDate>Wed, 07 Jun 2023 18:44:42 GMT</pubDate>
      <link>https://en.as.com/soccer/how-much-money-does-manchester-city-coach-pep-guardiola-make-salary-and-contract-details-n/</link>
      <dc:creator>Andy Hall</dc:creator>
      <dcterms:alternative>The Catalan is among the highest-paid coaches in the world and could justify his salary by guiding City to the treble.</dcterms:alternative>
      <description>The Catalan is among the highest-paid coaches in the world and could justify his salary by guiding City to the treble.</description>
      <category>Pep Guardiola</category>
      <category>Manchester City</category>
      <category>Salarios</category>
      <category>Patrocinio deportivo</category>
      <category>Champions League</category>
      <category>Premier League</category>
      <category>Dinero</category>
      <category>Nissan</category>
      <media:content url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/6E6HLIC3TZNALIFQSEMUCMI2IM.jpg" type="image/jpeg" medium="image">
        <media:credit>Getty Images</media:credit>
        <media:title>How much money does Manchester City coach Pep Guardiola make? Salary and contract details</media:title>
        <media:text>The Catalan is among the highest-paid coaches in the world and could justify his salary by guiding City to the treble.</media:text>
        <media:description>The Catalan is among the highest-paid coaches in the world and could justify his salary by guiding City to the treble.</media:description>
      </media:content>
      <atom:link href="https://en.as.com/soccer/how-much-will-lionel-messi-make-at-inter-miami-contract-details-n/" title="How much will Lionel Messi make at Inter Miami? Contract details" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/J7DB2QUBL76JNQF4ZBWVIT2EOA.jpg" height="5504" width="8256"/>
      </atom:link>
      <atom:link href="https://en.as.com/soccer/when-could-lionel-messi-make-his-debut-for-inter-miami-n/" title="When could Lionel Messi make his debut for Inter Miami?" rel="related">
        <media:thumbnail url="https://cloudfront-eu-central-1.images.arcpublishing.com/diarioas/7PZR3MR2GNKELL6ECYULM747EM.jpg" height="675" width="1200"/>
      </atom:link>
      <content:encoded>&lt;p&gt;Out of all of football’s great tacticians, &lt;b&gt;Pep Guardiola &lt;/b&gt;is up there with the smartest and most successful. He enjoyed unparalleled success during his four years at the helm at &lt;b&gt;Barcelona&lt;/b&gt;, becoming the first coach to guide a team to a clean sweep of &lt;b&gt;six trophies&lt;/b&gt; - even today, only two clubs in world football have managed such a feat - &lt;b&gt;Bayern Munich&lt;/b&gt; being the other club to have won the fabled &lt;b&gt;Sextuple&lt;/b&gt;.&lt;/p&gt;&lt;h3&gt;You might also enjoy&lt;/h3&gt;&lt;ul&gt;
&lt;li&gt;&lt;a href="https://en.as.com/soccer/what-is-the-relationship-between-man-city-and-mls-team-new-york-city-fc-n/"&gt;&lt;strong&gt;Understanding the City Football Group&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="https://en.as.com/soccer/manchester-city-will-face-inter-milan-in-the-uefa-champions-league-final-what-is-their-head-to-head-record-n/"&gt;&lt;strong&gt;Man City vs Inter Milan: head to head&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="https://en.as.com/soccer/uefa-champions-league-winners-which-team-won-each-year-full-list-n/"&gt;&lt;strong&gt;All the Kings of Europe&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;&lt;a href="https://en.as.com/soccer/how-much-money-does-manchester-city-coach-pep-guardiola-make-salary-and-contract-details-n/" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;&lt;h3&gt;Football’s highest-paid managers&lt;/h3&gt;&lt;ol&gt;
&lt;li&gt;&amp;pound;29.9m ($37.2m) &lt;strong&gt;Diego Simeone&lt;/strong&gt; (Atl&amp;eacute;tico Madrid)&lt;/li&gt;
&lt;li&gt;&amp;pound;20m ($24.9m) &lt;strong&gt;Pep Guardiola&lt;/strong&gt; (Manchester City)&lt;/li&gt;
&lt;li&gt;&amp;pound;15.7m ($19.5m) &lt;strong&gt;J&amp;uuml;rgen Klopp&lt;/strong&gt; (Liverpool)&lt;/li&gt;
&lt;li&gt;&amp;pound;11.3m ($14.6m) &lt;strong&gt;Massimiliano Allegri &lt;/strong&gt;(Juventus)&lt;/li&gt;
&lt;li&gt;&amp;pound;11m ($13.7m) &lt;strong&gt;Carlo Ancelotti&lt;/strong&gt; (Real Madrid)&lt;/li&gt;
&lt;li&gt;&amp;pound;10m ($12.4m) &lt;strong&gt;Brendan Rodgers&lt;/strong&gt; (Leicester City)&lt;/li&gt;
&lt;li&gt;&amp;pound;9.5m ($11.8m) &lt;strong&gt;Xavi &lt;/strong&gt;(Barcelona)&lt;/li&gt;
&lt;li&gt;&amp;pound;9m ($11.1m) &lt;strong&gt;Erik ten Hag&lt;/strong&gt; (Manchester United)&lt;/li&gt;
&lt;li&gt;&amp;pound;8.75m ($10.8m) &lt;strong&gt;Simone Inzaghi&lt;/strong&gt; (Inter Milan)&lt;/li&gt;
&lt;li&gt;&amp;pound;8.1m ($10.1m) &lt;strong&gt;Jos&amp;eacute; Mourinho&lt;/strong&gt; (Roma)&lt;/li&gt;
&lt;/ol&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2022/03/31/videos/1648756816_848931.html</guid>
      <title>Which soccer teams earn the most money from their sponsors?</title>
      <pubDate>Thu, 31 Mar 2022 20:03:26 GMT</pubDate>
      <link>https://en.as.com/en/2022/03/31/videos/1648756816_848931.html</link>
      <dc:creator>Jennifer Bubel</dc:creator>
      <dcterms:alternative>The Premier League and Bundesliga lead the way in most lucrative leagues from sponsorships, but the two Spanish giants lead in individual clubs.</dcterms:alternative>
      <description>The Premier League and Bundesliga lead the way in most lucrative leagues from sponsorships, but the two Spanish giants lead in individual clubs.</description>
      <category>Sports sponsorship</category>
      <category>Real Madrid</category>
      <category>Sports financing</category>
      <category>Investment funds</category>
      <category>Football</category>
      <category>Teams</category>
      <category>Financial markets</category>
      <category>Sports</category>
      <category>Enterprises</category>
      <media:keywords>which,soccer,teams,the,most,money,from,their,sponsor,the premier league,and,bundesliga,lead,way,lucrative,leagues,sponsorships,but,two,spanish,giants,individual,club</media:keywords>
      <media:content url="https://vdmedia.as.com/diarioas/video/multimedia/20223/31/20220331213338506_1648755266_video_3500.mp4" duration="37120" type="video/mp4" medium="video">
        <media:credit/>
        <media:title>Team Sponsors</media:title>
        <media:text>Team Sponsors</media:text>
        <media:description>Team Sponsors</media:description>
        <media:thumbnail url="https://vdmedia.as.com/diarioas/imagenes/20223/31/20220331213338506_1648755266_video_1648755253.jpg"/>
      </media:content>
      <content:encoded>&lt;img src="https://as01.epimg.net/en/imagenes/2022/03/31/videos/1648756816_848931_1648756984_noticia_normal.jpg" width="1200" height="675" alt="The Premier League and Bundesliga lead the way in most lucrative leagues from sponsorships, but the two Spanish giants lead in individual clubs."&gt;&lt;/img&gt;&lt;p&gt;Soccer has become a lucrative business, and big brands have started to get on board and invest in it. &lt;strong&gt;The sport brings in audiences from over 200 territories, and a brand willing to sponsor a team is wise to do so.&lt;/strong&gt; Likewise, it’s a good move for the clubs. &lt;strong&gt;Let’s take a look at the richest soccer sponsorships.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2022/03/31/videos/1648756816_848931.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
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    <item>
      <guid isPermaLink="true">https://en.as.com/en/2022/02/08/nfl/1644306492_999652.html</guid>
      <title>Super Bowl LVI: Rams vs Bengals | What time, dates, predictions, tickets, kickoff... | 8 February</title>
      <pubDate>Wed, 09 Feb 2022 09:24:59 GMT</pubDate>
      <link>https://en.as.com/en/2022/02/08/nfl/1644306492_999652.html</link>
      <dc:creator>AS USA</dc:creator>
      <dcterms:alternative>Live updates and the latest information ahead of Super Bowl LVI at SoFi Stadium on Sunday 13 February, as the Los Angeles Rams prepare to face the Cincinnati Bengals.</dcterms:alternative>
      <description>Live updates and the latest information ahead of Super Bowl LVI at SoFi Stadium on Sunday 13 February, as the Los Angeles Rams prepare to face the Cincinnati Bengals.</description>
      <category>Los Ángeles Rams</category>
      <category>Cincinnati Bengals</category>
      <category>Joe Burrow</category>
      <category>Matthew Stafford</category>
      <category>Sean McVay</category>
      <category>Zac Taylor</category>
      <category>Stan Kroenke</category>
      <category>Von Miller</category>
      <category>Super Bowl</category>
      <category>NFC Oeste</category>
      <category>AFC Norte</category>
      <category>Los Angeles</category>
      <category>Sports injuries</category>
      <category>NFC</category>
      <category>California</category>
      <category>Sports sponsorship</category>
      <category>Sport accidents</category>
      <category>AFC</category>
      <category>United States</category>
      <category>Sports financing</category>
      <category>NFL National Football League</category>
      <category>Teams</category>
      <category>North America</category>
      <category>Accidents</category>
      <category>American football</category>
      <category>Competitions</category>
      <category>Sports</category>
      <category>America</category>
      <category>Television</category>
      <category>Accidents and crimes</category>
      <category>Media</category>
      <category>Communication</category>
      <category>Mike Brown (NFL)</category>
      <media:keywords>super bowl lvi rams,vs,bengals,what,timar,dat,predictions,ticket,8,february,live,updates,and,the,latest,information,ahead,of,super bowl lvi,at,sofi stadium,on,sunday,13,as,los angeles rams,preparar,face,cincinnati bengals</media:keywords>
      <media:content url="https://vdmedia.as.com/diarioas/video/multimedia/20222/3/2022020317181261fc004465d76_3500.mp4" duration="1" type="video/mp4" medium="video">
        <media:credit/>
        <media:title>Super Bowl LVI: Quick Facts</media:title>
        <media:text>Super Bowl LVI: Quick Facts</media:text>
        <media:description>Super Bowl LVI: Quick Facts</media:description>
        <media:thumbnail url="https://img.asmedia.epimg.net/resizer/v2/https%3A%2F%2Fvdmedia.as.com%2Fdiarioas%2Fimagenes%2F20222%2F3%2F2022020317181261fc004465d76_1643905152.jpg?auth=d6752d254a42e6cf9dabc449ca49570e77e84fd920077ca7ed4d659086d4e46f"/>
      </media:content>
      <content:encoded/>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2022/01/28/soccer/1643362812_154884.html</guid>
      <title>Barcelona and Spotify seal deal for Camp Nou naming rights</title>
      <pubDate>Fri, 28 Jan 2022 10:33:36 GMT</pubDate>
      <link>https://en.as.com/en/2022/01/28/soccer/1643362812_154884.html</link>
      <dc:creator>Santi Giménez</dc:creator>
      <dcterms:alternative>Swedish music streaming platform Spotify will replace Rakuten as Barcelona's main shirt sponsor and the Camp Nou will also carry the firm's name.</dcterms:alternative>
      <description>Swedish music streaming platform Spotify will replace Rakuten as Barcelona's main shirt sponsor and the Camp Nou will also carry the firm's name.</description>
      <category>Spotify</category>
      <category>Streaming music services</category>
      <category>FC Barcelona</category>
      <category>Sports sponsorship</category>
      <category>Sports financing</category>
      <category>Football</category>
      <category>Teams</category>
      <category>Music</category>
      <category>Enterprises</category>
      <category>Internet</category>
      <category>Sports</category>
      <category>Economy</category>
      <category>Telecommunications</category>
      <category>Communications</category>
      <media:keywords>barcelona,and,spotify,seal,deal,for,camp nou,naming,rights,swedish,streaming,will,replacer,rakuten,as,s,main,shirt,sponsor,the,also,carry,firm,name</media:keywords>
      <media:content url="https://as01.epimg.net/en/imagenes/2022/01/28/soccer/1643362812_154884_1643365340_noticia_normal.jpg" type="image/jpeg" medium="image"/>
      <atom:link href="/en/2021/07/06/football/1625585051_687495.html" title="Rakuten chief to seek explanations from Barcelona over Griezmann and Dembélé racism row video" rel="related">
        <media:thumbnail url="https://as01.epimg.net/futbol/imagenes/2021/07/06/primera/1625579024_270247_1625579638_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="/en/2022/01/24/soccer/1643030191_402985.html" title="Barcelona have one week to complete two signings" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2022/01/24/soccer/1643030191_402985_1643030327_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/en/imagenes/2022/01/28/soccer/1643362812_154884_1643365340_noticia_normal.jpg" width="1200" height="675" alt="."&gt;&lt;/img&gt;&lt;img src="https://as01.epimg.net/en/imagenes/2022/01/28/soccer/1643362812_154884_1643365904_sumario_normal.jpg" width="649" height="366" alt="."&gt;&lt;/img&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2022/01/23/nfl/1642928923_501832.html</guid>
      <title>What is Buffalo Bills quarterback Josh Allen's net worth?</title>
      <pubDate>Sun, 23 Jan 2022 09:15:23 GMT</pubDate>
      <link>https://en.as.com/en/2022/01/23/nfl/1642928923_501832.html</link>
      <dc:creator>William Allen</dc:creator>
      <dcterms:alternative>Buffalo Bills QB Josh Allen signed a big-money new contract with the NFL franchise in August, and has a host of sponsorship deals with brands such as Nike.</dcterms:alternative>
      <description>Buffalo Bills QB Josh Allen signed a big-money new contract with the NFL franchise in August, and has a host of sponsorship deals with brands such as Nike.</description>
      <category>Josh Allen</category>
      <category>Buffalo Bills</category>
      <category>Revista Forbes</category>
      <category>Contracts</category>
      <category>AFC Este</category>
      <category>Playoffs</category>
      <category>Sports sponsorship</category>
      <category>AFC</category>
      <category>Qualifying rounds</category>
      <category>Sports financing</category>
      <category>Magazines</category>
      <category>Financial news</category>
      <category>NFL National Football League</category>
      <category>Teams</category>
      <category>Employment</category>
      <category>Press</category>
      <category>American football</category>
      <category>Competitions</category>
      <category>Sports</category>
      <category>Work</category>
      <category>Media</category>
      <category>Communication</category>
      <media:keywords>what,i,buffalo bills,quarterback,josh allen,s,net,buffalo bills qb josh allen,signed,big-money,new,contract,with,the,nfl,franchise,august,and,haber,host,of,sponsorship,deals,brands,such,as,nike</media:keywords>
      <media:content url="https://as01.epimg.net/en/imagenes/2022/01/21/nfl/1642801335_854027_1642801424_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:credit>Bryan M. Bennett (AFP)</media:credit>
        <media:title>AFC Wild Card Playoffs - New England Patriots v Buffalo Bills</media:title>
        <media:text>BUFFALO, NEW YORK - JANUARY 15: Josh Allen #17 of the Buffalo Bills runs the ball for a first down against the New England Patriots during the first quarter in the AFC Wild Card playoff game at Highmark Stadium on January 15, 2022 in Buffalo, New York.   Bryan M. Bennett/Getty Images/AFP&#xD; == FOR NEWSPAPERS, INTERNET, TELCOS &amp;amp; TELEVISION USE ONLY ==</media:text>
        <media:description>BUFFALO, NEW YORK - JANUARY 15: Josh Allen #17 of the Buffalo Bills runs the ball for a first down against the New England Patriots during the first quarter in the AFC Wild Card playoff game at Highmark Stadium on January 15, 2022 in Buffalo, New York.   Bryan M. Bennett/Getty Images/AFP&#xD; == FOR NEWSPAPERS, INTERNET, TELCOS &amp;amp; TELEVISION USE ONLY ==</media:description>
      </media:content>
      <atom:link href="/en/2022/01/21/nfl/1642782275_513934.html" title="2021/22 NFL playoffs divisional round: what to know about each clash" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2022/01/21/nfl/1642782275_513934_1642782416_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="/en/2022/01/21/nfl/1642785487_353747.html" title="NFL playoffs divisional round picks: Allen to win duel with Mahomes" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2022/01/21/nfl/1642785487_353747_1642785557_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/en/imagenes/2022/01/21/nfl/1642801335_854027_1642801424_noticia_normal.jpg" width="1200" height="675" alt="BUFFALO, NEW YORK - JANUARY 15: Josh Allen #17 of the Buffalo Bills runs the ball for a first down against the New England Patriots during the first quarter in the AFC Wild Card playoff game at Highmark Stadium on January 15, 2022 in Buffalo, New York.   Bryan M. Bennett/Getty Images/AFP&#xD; == FOR NEWSPAPERS, INTERNET, TELCOS &amp;amp; TELEVISION USE ONLY =="&gt;&lt;/img&gt;&lt;p&gt;Following a 2020 NFL season in which he broke a host of franchise records, &lt;strong&gt;Buffalo Bills quarterback Josh Allen was rewarded with a big-money &lt;a title="Bills and Josh Allen agree to terms on a six-year contract extension through 2028 " href="https://www.buffalobills.com/news/bills-and-josh-allen-agree-to-terms-on-a-six-year-contract-extension-through-202" rel="nofollow" target="_blank"&gt;contract extension&lt;/a&gt; in August 2021&lt;/strong&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2022/01/23/nfl/1642928923_501832.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2021/10/13/soccer/1634138658_456850.html</guid>
      <title>Lazio sign shirt sponsorship deal with crypto exchange Binance</title>
      <pubDate>Wed, 13 Oct 2021 15:33:02 GMT</pubDate>
      <link>https://en.as.com/en/2021/10/13/soccer/1634138658_456850.html</link>
      <dc:creator>Reuters</dc:creator>
      <dcterms:alternative>Lazio became the latest Serie A club to partner with a crypto asset firm on Wednesday when it struck a sponsorship deal to make Binance the club main jersey sponsor.</dcterms:alternative>
      <description>Lazio became the latest Serie A club to partner with a crypto asset firm on Wednesday when it struck a sponsorship deal to make Binance the club main jersey sponsor.</description>
      <category>Lazio</category>
      <category>Serie A</category>
      <category>Sports sponsorship</category>
      <category>Football leagues</category>
      <category>Sports financing</category>
      <category>Teams</category>
      <category>Football</category>
      <category>Competitions</category>
      <category>Sports</category>
      <media:keywords>lazio,sign,shirt,sponsorship,deal,with,crypto,exchange,binance,becar,latest,serie a,club,to,partner,asset,firm,on,wednesday,when,it,struck,make,the,main,jersey,sponsor</media:keywords>
      <media:content url="https://as01.epimg.net/en/imagenes/2021/10/13/soccer/1634138658_456850_1634138900_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:credit>ALBERTO LINGRIA (REUTERS)</media:credit>
      </media:content>
      <atom:link href="https://en.as.com/en/2021/10/13/soccer/1634136395_731603.html" title="Atlético Madrid bring back old club crest for 2022-23 kit" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2021/10/13/soccer/1634138658_456850_1634139074_noticiarelacionada_principal_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="https://en.as.com/en/2021/10/13/soccer/1634131230_164616.html" title="Lucas Hernández ordered to report to jail in Spain" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2021/10/13/soccer/1634138658_456850_1634139131_noticiarelacionada_principal_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/en/imagenes/2021/10/13/soccer/1634138658_456850_1634138900_noticia_normal.jpg" width="1200" height="675" alt="."&gt;&lt;/img&gt;&lt;p&gt;&lt;strong&gt;Lazio&lt;/strong&gt; became the latest Serie A club to partner with a &lt;strong&gt;crypto asset firm&lt;/strong&gt; on Wednesday when it struck a sponsorship deal to make &lt;em&gt;&lt;strong&gt;Binance&lt;/strong&gt; &lt;/em&gt;the club's main shirt sponsor. The &lt;strong&gt;crypto exchange giant&lt;/strong&gt; will pay more than &lt;strong&gt;30 million euros to put its brand on Lazio shirts&lt;/strong&gt; in a three year partnership, the Serie A club said.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2021/10/13/soccer/1634138658_456850.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2021/07/21/olympic_games/1626895456_156603.html</guid>
      <title>Do Olympians get paid? How much do they get for winning medals?</title>
      <pubDate>Wed, 21 Jul 2021 19:29:16 GMT</pubDate>
      <link>https://en.as.com/en/2021/07/21/olympic_games/1626895456_156603.html</link>
      <dc:creator>William Allen</dc:creator>
      <dcterms:alternative>Ahead of the start of the Tokyo Olympics, we take a look at how much athletes can earn from competing at the Games.</dcterms:alternative>
      <description>Ahead of the start of the Tokyo Olympics, we take a look at how much athletes can earn from competing at the Games.</description>
      <category>Simone Biles</category>
      <category>Usain Bolt</category>
      <category>Tokyo</category>
      <category>Nike</category>
      <category>GAP</category>
      <category>Olympic Games 2020</category>
      <category>Japan</category>
      <category>Team USA</category>
      <category>Sports sponsorship</category>
      <category>Winter Olympic Games</category>
      <category>NCAA</category>
      <category>Olympic Games</category>
      <category>Sports financing</category>
      <category>National teams</category>
      <category>University sports</category>
      <category>Eastern Asia</category>
      <category>Money</category>
      <category>Competitions</category>
      <category>Asia</category>
      <category>Payment methods</category>
      <category>Sporting organisations</category>
      <category>Sports</category>
      <category>Enterprises</category>
      <category>Economy</category>
      <category>Finances</category>
      <media:keywords>do olympians,get,paid,how,much,do,they,for,winning,medals,ahead,of,the,start,tokyo olympics,take,look,at,athletes,can,earn,from,competing,games</media:keywords>
      <media:content url="https://as01.epimg.net/en/imagenes/2021/07/21/olympic_games/1626895456_156603_1626895581_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:credit>LINDSEY WASSON (REUTERS)</media:credit>
        <media:title>FILE PHOTO: U.S. gymnastics Olympic trials are held in St. Louis</media:title>
        <media:text>FILE PHOTO: Simone Biles smiles after the closing ceremony in which she was named to the Olympic team during the final day of women&amp;#039;s competition in the U.S. Olympic Team Trials for gymnastics in St. Louis, Missouri, U.S., June 27, 2021. Picture taken June 27, 2021. REUTERS/Lindsey Wasson/File Photo</media:text>
        <media:description>FILE PHOTO: Simone Biles smiles after the closing ceremony in which she was named to the Olympic team during the final day of women&amp;#039;s competition in the U.S. Olympic Team Trials for gymnastics in St. Louis, Missouri, U.S., June 27, 2021. Picture taken June 27, 2021. REUTERS/Lindsey Wasson/File Photo</media:description>
      </media:content>
      <atom:link href="/en/2021/07/21/latest_news/1626884147_642084.html" title="What is the motto of the Tokyo Olympics 2020?" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2021/07/21/latest_news/1626884147_642084_1626884477_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="/en/2021/07/16/olympic_games/1626390951_051540.html" title="Who is in the USA gymnastics team at the Tokyo Olympics 2021? gymnasts and trials" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2021/07/16/olympic_games/1626390951_051540_1626391587_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/en/imagenes/2021/07/21/olympic_games/1626895456_156603_1626895581_noticia_normal.jpg" width="1200" height="675" alt="FILE PHOTO: Simone Biles smiles after the closing ceremony in which she was named to the Olympic team during the final day of women&amp;#039;s competition in the U.S. Olympic Team Trials for gymnastics in St. Louis, Missouri, U.S., June 27, 2021. Picture taken June 27, 2021. REUTERS/Lindsey Wasson/File Photo"&gt;&lt;/img&gt;&lt;p&gt;&lt;strong&gt;Athletes don’t get paid for taking part in the Summer or Winter Olympic Games&lt;/strong&gt;, but do tend to receive a monetary reward from their country’s Olympic committee if they win a medal.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2021/07/21/olympic_games/1626895456_156603.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2021/02/17/other_sports/1613576938_418859.html</guid>
      <title>Naomi Osaka and Serena Williams net worth: how much have they made?</title>
      <pubDate>Wed, 17 Feb 2021 16:25:18 GMT</pubDate>
      <link>https://en.as.com/en/2021/02/17/other_sports/1613576938_418859.html</link>
      <dc:creator>AS English</dc:creator>
      <dcterms:alternative>While their on-court rivalry generates plenty of excitement for fans, brands are keen to be associated with two of the world's most marketable stars.</dcterms:alternative>
      <description>While their on-court rivalry generates plenty of excitement for fans, brands are keen to be associated with two of the world's most marketable stars.</description>
      <category>Serena Williams</category>
      <category>Naomi Osaka</category>
      <category>Revista Forbes</category>
      <category>Open Australia</category>
      <category>WTA Tour</category>
      <category>Grand Slam</category>
      <category>Sports sponsorship</category>
      <category>Sports financing</category>
      <category>Magazines</category>
      <category>Financial news</category>
      <category>Tennis</category>
      <category>Press</category>
      <category>Competitions</category>
      <category>Sporting organisations</category>
      <category>Sports</category>
      <category>Media</category>
      <category>Communication</category>
      <media:keywords>naomi osaka,and,serena williams,net,worth,how,much,have,they,made,while,their,on-court,generates,plenty,of,excitement,for,fan,arar,keen,to,be,associated,with,two,the,world,s,most,marketable,star</media:keywords>
      <media:content url="https://as01.epimg.net/en/imagenes/2021/02/17/other_sports/1613576938_418859_1613578902_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:credit>Getty Images</media:credit>
      </media:content>
      <atom:link href="https://en.as.com/en/2021/02/17/other_sports/1613564268_293928.html" title="Osaka vs Williams: battle of the big hitters in Melbourne" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2021/02/17/other_sports/1613576938_418859_1613577349_noticiarelacionada_principal_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="https://en.as.com/en/2021/02/16/other_sports/1613442677_042698.html" title="“Women’s soccer is one of the most exciting sports ever” - Serena Williams" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2021/02/17/other_sports/1613576938_418859_1613577379_noticiarelacionada_principal_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/en/imagenes/2021/02/17/other_sports/1613576938_418859_1613578902_noticia_normal.jpg" width="1200" height="675" alt="."&gt;&lt;/img&gt;&lt;p&gt;&lt;strong&gt;Naomi Osaka and Serena Williams &lt;a href="https://en.as.com/en/2021/02/17/other_sports/1613564268_293928.html" target="_blank"&gt;take to the court&lt;/a&gt; on Thursday for a place in the Australian Open final&lt;/strong&gt; and the chance to add another slam to their hauls, the Japanese having claimed three in her career and the &lt;strong&gt;evergreen American racking up 23 during the course of her illustrious time on tour, one short of the all-time record set by Margaret Court&lt;/strong&gt;, with the caveat of the Australian’s record of 24 spanning the amateur and professional eras.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2021/02/17/other_sports/1613576938_418859.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;&lt;img src="https://as01.epimg.net/en/imagenes/2021/02/17/other_sports/1613576938_418859_1613577491_sumario_normal.jpg" width="649" height="433" alt="Naomi Osaka hits a return against Taiwan's Hsieh Su-wei."&gt;&lt;/img&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2019/02/19/soccer/1550565929_196918.html</guid>
      <title>PSG let Emirates fly and target 50-million-euro shirt sponsor</title>
      <pubDate>Tue, 19 Feb 2019 09:52:28 GMT</pubDate>
      <link>https://en.as.com/en/2019/02/19/soccer/1550565929_196918.html</link>
      <dc:creator>As.com</dc:creator>
      <dcterms:alternative>The end of the season is fast approaching and while the team focuses on business on the field, commercial deals still need to be agreed off it.</dcterms:alternative>
      <description>The end of the season is fast approaching and while the team focuses on business on the field, commercial deals still need to be agreed off it.</description>
      <category>París Saint Germain</category>
      <category>Emirates Airlines</category>
      <category>Sports sponsorship</category>
      <category>Sports financing</category>
      <category>Teams</category>
      <category>Football</category>
      <category>Sports</category>
      <category>Enterprises</category>
      <category>Economy</category>
      <media:keywords>psg,let,emirates,fly,and,target,50-million-euro,shirt,sponsor,the,end,of,season,i,fast,approaching,while,team,focuses,on,business,field,commercial,deals,still,need,to,be,agreed,off,it</media:keywords>
      <media:content url="https://as01.epimg.net/futbol/imagenes/2019/02/19/internacional/1550559769_284738_1550560000_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:credit>JEFF PACHOUD (AFP)</media:credit>
        <media:text>Kylian Mbapp&amp;eacute;, jugador del PSG.</media:text>
        <media:description>Kylian Mbapp&amp;eacute;, jugador del PSG.</media:description>
      </media:content>
      <atom:link href="/en/2019/02/18/football/1550479514_532807.html" title="Racist graffiti aimed at Mbappé ringing alarm bells in France" rel="related">
        <media:thumbnail url="https://as01.epimg.net/futbol/imagenes/2019/02/18/internacional/1550464537_004563_1550464705_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="/en/2019/02/17/football/1550411983_534943.html" title="Neymar Senior: &quot;The present is in Paris and the future is in Paris&quot;" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2019/02/17/football/1550411983_534943_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/futbol/imagenes/2019/02/19/internacional/1550559769_284738_1550560000_noticia_normal.jpg" width="1200" height="675" alt="Kylian Mbapp&amp;eacute;, jugador del PSG."&gt;&lt;/img&gt;&lt;p&gt;With little more than three months left of the current campaign, Paris Saint-Germain still have no main shirt sponsor for next season.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2019/02/19/soccer/1550565929_196918.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2019/02/07/soccer/1549559439_445081.html</guid>
      <title>Nike want De Jong to wear 'Frenkie' on Barcelona shirt</title>
      <pubDate>Thu, 07 Feb 2019 19:05:14 GMT</pubDate>
      <link>https://en.as.com/en/2019/02/07/soccer/1549559439_445081.html</link>
      <dc:creator>Iván Cordovilla</dc:creator>
      <dcterms:alternative>According to words straight from the player himself, sports brand Nike want Barça's new signing to have his first name instead of surname.</dcterms:alternative>
      <description>According to words straight from the player himself, sports brand Nike want Barça's new signing to have his first name instead of surname.</description>
      <category>De Jong</category>
      <category>Nike</category>
      <category>Ajax Ámsterdam</category>
      <category>FC Barcelona</category>
      <category>La Liga</category>
      <category>Sports sponsorship</category>
      <category>Football leagues</category>
      <category>Sports financing</category>
      <category>Teams</category>
      <category>Sporting organisations</category>
      <category>Champions League 2018/2019</category>
      <category>Champions League</category>
      <category>Football</category>
      <category>Competitions</category>
      <category>Sports</category>
      <media:keywords>nike,want,de jong,to,wear,frenkie,on,barcelona,shirt,according,words,straight,from,himself,sport,brand,barça,s,new,signing,have,his,first,name,instead,of,surname</media:keywords>
      <media:content url="https://as01.epimg.net/futbol/imagenes/2019/02/07/primera/1549554814_035094_1549555338_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:text>Camiseta de De Jong.</media:text>
        <media:description>Camiseta de De Jong.</media:description>
      </media:content>
      <atom:link href="/en/2019/02/07/football/1549532772_356462.html" title="De Jong &quot;wants to be like Messi&quot; and retire at Barcelona" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2019/02/07/football/1549532772_356462_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="/en/2019/01/27/football/1548608629_806874.html" title="Barça directors showed Neymar's messages to De Jong to convince him to join" rel="related">
        <media:thumbnail url="https://as01.epimg.net/futbol/imagenes/2019/01/26/primera/1548528438_310533_1548528548_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/futbol/imagenes/2019/02/07/primera/1549554814_035094_1549555338_noticia_normal.jpg" width="1200" height="675" alt="Camiseta de De Jong."&gt;&lt;/img&gt;&lt;p&gt;&lt;strong&gt;Frenkie de Jong still has an important end to this season with Ajax&lt;/strong&gt;, with the Dutch team sitting second in their league, in the semi-finals of their domestic cup, and just days away from &lt;a href="https://en.as.com/en/2019/02/02/football/1549108921_280412.html" target="_blank"&gt;a double header against Real Madrid in the Champions Leagu&lt;/a&gt;e. Despite this, &lt;a href="https://en.as.com/en/2019/01/23/football/1548264139_667168.html" target="_blank"&gt;he will be wearing the blaugrana of FC Barcelona next season&lt;/a&gt;, and discussions about the next stage of his career have begun.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2019/02/07/soccer/1549559439_445081.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;&lt;img src="https://as01.epimg.net/en/imagenes/2019/02/07/football/1549559439_445081_1549561537_sumario_normal.jpg" width="649" height="366" alt="Frenkie 'Frenkie' de Jong."&gt;&lt;/img&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2018/10/05/soccer/1538734052_342790.html</guid>
      <title>Ronaldo rape case could threaten billion-dollar Nike deal</title>
      <pubDate>Fri, 05 Oct 2018 11:04:31 GMT</pubDate>
      <link>https://en.as.com/en/2018/10/05/soccer/1538734052_342790.html</link>
      <dc:creator>As.com</dc:creator>
      <dcterms:alternative>Nike has said it is "deeply concerned" about the allegations aimed at Cristiano Ronaldo, who is one of only three athletes to have a life-time deal with the brand.</dcterms:alternative>
      <description>Nike has said it is "deeply concerned" about the allegations aimed at Cristiano Ronaldo, who is one of only three athletes to have a life-time deal with the brand.</description>
      <category>Cristiano Ronaldo</category>
      <category>Nike</category>
      <category>EA Sports</category>
      <category>Electronics Arts</category>
      <category>Sports sponsorship</category>
      <category>Sports financing</category>
      <category>Football</category>
      <category>Video games</category>
      <category>Sports</category>
      <category>Enterprises</category>
      <category>Economy</category>
      <media:keywords>ronaldo,rape,casar,could,threaten,billion-dollar,nike,deal,haber,it,i,concerned,about,allegations,aimed,at,cristiano ronaldo,one,of,three,athletes,have,life-time,with,the,brand</media:keywords>
      <media:content url="https://as01.epimg.net/futbol/imagenes/2018/10/05/internacional/1538721333_269198_1538722127_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:credit>@cristiano (Instagram)</media:credit>
        <media:text>Cristiano Ronaldo, con varios modelos de calzado de Nike en una imagen en su cuenta de Instagram.</media:text>
        <media:description>Cristiano Ronaldo, con varios modelos de calzado de Nike en una imagen en su cuenta de Instagram.</media:description>
      </media:content>
      <atom:link href="/en/2018/10/01/football/1538384322_372184.html" title="Cristiano Ronaldo: Alleged rape victim left with suicidal thoughts, court papers reveal" rel="related">
        <media:thumbnail url="https://as01.epimg.net/tikitakas/imagenes/2018/09/30/portada/1538336709_513947_1538336927_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="/en/2018/10/03/football/1538581440_650678.html" title="Cristiano Ronaldo responds to rape allegations" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2018/10/03/football/1538581440_650678_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/futbol/imagenes/2018/10/05/internacional/1538721333_269198_1538722127_noticia_normal.jpg" width="1200" height="675" alt="Cristiano Ronaldo, con varios modelos de calzado de Nike en una imagen en su cuenta de Instagram."&gt;&lt;/img&gt;&lt;p&gt;&lt;strong&gt;&lt;a href="https://en.as.com/en/2018/10/05/football/1538726022_327315.html" target="_blank"&gt;The rape accusations directed at Cristiano Ronaldo&lt;/a&gt; could threaten his 15-year sponsorship deal with Nike&lt;/strong&gt;, which said yesterday that it was “deeply concerned by the disturbing allegations" about an incident that happened in Las Vegas in 2009.&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2018/10/05/soccer/1538734052_342790.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
    </item>
    <item>
      <guid isPermaLink="true">https://en.as.com/en/2018/07/13/soccer/1531486547_769549.html</guid>
      <title>PSG join forces with car company Renault</title>
      <pubDate>Fri, 13 Jul 2018 13:28:27 GMT</pubDate>
      <link>https://en.as.com/en/2018/07/13/soccer/1531486547_769549.html</link>
      <dc:creator>EFE</dc:creator>
      <dcterms:alternative>The agreement is similar to that of Real Madrid and Audi, a deal for three years between the huge football club and the car manufacturer.</dcterms:alternative>
      <description>The agreement is similar to that of Real Madrid and Audi, a deal for three years between the huge football club and the car manufacturer.</description>
      <category>París Saint Germain</category>
      <category>Renault</category>
      <category>Patrocinio deportivo</category>
      <category>Financiación deportiva</category>
      <category>Equipos</category>
      <category>Fútbol</category>
      <category>Fabricantes automóviles</category>
      <category>Automoción</category>
      <category>Deportes</category>
      <category>Empresas</category>
      <category>Economía</category>
      <media:keywords>psg,with,car,company,renault,the,agreement,i,similar,to,that,of,real madrid,and,audi,deal,for,three,years,between,huge,football,club,manufacturer</media:keywords>
      <media:content url="https://as01.epimg.net/futbol/imagenes/2018/07/13/internacional/1531461549_855997_1531462131_noticia_normal.jpg" type="image/jpeg" medium="image">
        <media:credit>K. Tribouillard / Chesnot (AFP / Getty)</media:credit>
        <media:text>Logos del PSG y Renault.</media:text>
        <media:description>Logos del PSG y Renault.</media:description>
      </media:content>
      <atom:link href="/en/2018/07/06/football/1530909185_070296.html" title="Buffon joins PSG on free transfer" rel="related">
        <media:thumbnail url="https://as01.epimg.net/en/imagenes/2018/07/06/football/1530909185_070296_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <atom:link href="/en/2018/07/13/football/1531463621_429278.html" title="PSG to offer Neymar bumper raise to fend off Real Madrid" rel="related">
        <media:thumbnail url="https://as01.epimg.net/futbol/imagenes/2018/07/12/primera/1531421738_094557_1531421829_miniatura_normal.jpg" height="240" width="336"/>
      </atom:link>
      <content:encoded>&lt;img src="https://as01.epimg.net/futbol/imagenes/2018/07/13/internacional/1531461549_855997_1531462131_noticia_normal.jpg" width="1200" height="675" alt="Logos del PSG y Renault."&gt;&lt;/img&gt;&lt;p&gt;&lt;strong&gt;París Saint-Germain (PSG) and the car manufacturer Renault announced on Thursday that they would be entering into an agreement for the upcoming three seasons.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://en.as.com/en/2018/07/13/soccer/1531486547_769549.html" target="_blank"&gt;Seguir leyendo&lt;/a&gt;&lt;/p&gt;</content:encoded>
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